Marketing based on rallyteams/ rallycars

[TheFlyingTuga]

About Mirek's point, Mitsubishi and Subaru have made a name for themselves on the stages. If you think of a 4WD Sports Car, you either think of an Impreza or a Evolution. In Portugal for example, after the success of the Mitsubishi L200 in the Dakar with the Portuguese Mitsubishi Team, they created a special version for the Portuguese market called the Strakar (basically was the L200 Strada with a few more extras and some Dakar decals) and it sold like crazy. For a couple of months was the most sold car in our country and it's a Pick-Up. Even today, you think of an offroader you think of a Mitsubishi, you think of a fast gasoil car, you think Seat (Tiago Monteiro raced one in WTCC). That is the point of Mirek.

In Portugal, Skoda (using Armindo Araujo or Ricardo Teodósio) and Hyundai (with Bruno Magalhães and Miguel Oliveira as well) promote their brands with the championship wins. Citroen also but in a smaller part, although both Vodafone (proving that the net was the fastest) and Carglass have used the DS3/C3 as official vehicles to promote their products.

[EstWRC]

theres a TV AD with Järveoja for Hyundai Tucson.

when Tänak was in Toyota there were Toyota banners with him on the streets i remember.

also the Estonian Hyundai and Toyota social media sites have/had stuff with them.

[AnttiL]

I'm not a car person at all, and I don't even own a car. But when I see a Fiesta, Yaris, i20, C3 or Fabia on the street, they look more appealing to me than other cars. And I think this is the marketing purpose of rallying.

[Fast Eddie WRC]

I drive a Ford because I like that they are in rally and have been for decades. Presence in rally works for fans and the general profile of the brand.

And I know its not a road car on the stages T16, you gobshite.

[T16]

I drive a Ford because I like that they are in rally and have been for decades. Presence in rally works for fans and the general profile of the brand.

And I know its not a road car on the stages T16, you gobshite.

Less the insults Eddie.
Ford aren't in rallying as a brand, so how does it help the brand profile? What marketing do Ford do to that relates to rallying? And I'm not talking about M-Sport, I mean Ford as a brand.

[Kenneth]

I remember there were TV ad with Loeb some time ago, but I can't remember if it was for Citroën or Peugeot.

[Rallyper]

@cali "simple answer" - is the simplifying words I think T16 means when he asked you if there weren´t more to say.

(just interfere the debate between you guys... )

[cali]

@cali "simple answer" - is the simplifying words I think T16 means when he asked you if there weren´t more to say.

(just interfere the debate between you guys... )

Per, I have been on the road for the whole day (writing this answer behind the wheel - yes I'm a bad man) . These are very simplified answers which I gave with Subie example. Mirek has put alot of input on this subject but one is here to flight and bully. Nah I'm not going to follow this route. Had a good burst of laugh after his last post lol. But glad to hear from you man, how's the health of yours?

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[Rallyper]

Per, I have been on the road for the whole day (writing this answer behind the wheel - yes I'm a bad man) . These are very simplified answers which I gave with Subie example. Mirek has put alot of input on this subject but one is here to flight and bully. Nah I'm not going to follow this route. Had a good burst of laugh after his last post lol. But glad to hear from you man, how's the health of yours?

Sent from my GM1913 using Tapatalk

I´m well, thanks. Retired in 2017. So full time work at home nowadays...

[dck1989]

few years ago peugeot had a tv ad in the uk for 207 i think with kris meeke in it after he won the irc with the tag line He's Meeke, but he's not mild