Marketing based on rallyteams/ rallycars

[T16]

Simple answer - advancement in their technology. Any manu who is into motorsport is willing to spend on tech and engineering.

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Are you saying the only reason Hyundai and Toyota are in it is to advance their technology (ie with a view of it filtering down into road cars)?

[Sulland]

This ad is now on norways best motorsport site. Hyundai as world champs.
https://parcferme.no

[cali]

So how many people watch a car for five seconds in Finland that buy one?
If you’re in a forest watching one, the chances are you know the car you’re watching doesn’t resemble the one you buy, unless you’re Eddie.
Also, the question remains, how are they getting the exposure these days?
It must surely be quantifiable, because otherwise, what’s the point?
Maybe it is social media / YouTube etc that’s become the biggest platform?

Remember Subaru before, during and after rallying?

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[T16]

Remember Subaru before, during and after rallying?

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The difference between then and now is that Subaru used rallying as the marketing tool to sell pretty much one car and that car was very comparable with the one on the stages.
Now, the manufacturers use the series to market the brand, not a particular model. I'm just interested to understand how.

[cali]

The difference between then and now is that Subaru used rallying as the marketing tool to sell pretty much one car and that car was very comparable with the one on the stages.
Now, the manufacturers use the series to market the brand, not a particular model. I'm just interested to understand how.

Outback/Legacy sales went through the roof also. My brother had 2 Outback's and even my mom has one.
You did noy get my point. Look what Subaru was before, during and even after rallying. They went from irrelevant to the very good during their rallying era. And it's not only because of Impreza. Their reputation grew immensely.

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[mknight]

Skoda uses Fabia R5 in adds in CZ.
More importantly during the Enyaq electric SUV global reveal event little over a month ago rallying was a part of the presentation.
Even more importantly the electric SUV also comes in an RS "sports" version. The only high-level motorsport Skoda is doing in last years is rally.

(but hey, electric car buyers are completely uninterested in motorsport.......ohh well)

Citroen ran an add with Østberg in Norway about a year ago. (Introduced as a rally driver, driving one of their SUVs, showing how comfortable it is while driven hard. Note that Østberg is not really a well known figure in Norway).

Toyota obviously uses rallying in the GR Yaris advertising.

Haven't really seen any big Hyundai N advertising, only getting their rally drivers to drive jurnos in it on a circuit.

Nothing from Ford that I have seen.

[Jarek Z]

Skoda uses Fabia R5 in adds in CZ.

A good example:
https://www.youtube.com/watch?v=iWrNVGsIr-g

[Sulland]

You're right, I remember this now. It's a good example of the conversion of competition exposure being formatted as brand identity. This is why I keep asking what happens currently from the manufacturers. And as AndyRAC says - there doesn't seem to be much going on recently.

A good example:
https://www.youtube.com/watch?v=iWrNVGsIr-g

Skoda Norway should make a similar one with OliverS.

[Jarek Z]

Nobody has mentioned Abarth so far. How did you like their TV commercial from 2007?
https://www.youtube.com/watch?v=H6ZOJtz79mA

Do you think it makes sense to spend so much money on marketing for such niche brands like Abarth or Alpine?

[m-ast]

Skoda uses Fabia R5 in adds in CZ.
More importantly during the Enyaq electric SUV global reveal event little over a month ago rallying was a part of the presentation.
Even more importantly the electric SUV also comes in an RS "sports" version. The only high-level motorsport Skoda is doing in last years is rally.

(but hey, electric car buyers are completely uninterested in motorsport.......ohh well)

That was a point really surprised me 3 years ago, Skoda Spain made an advert on TV telling them were WRC2 champions. Didn't remember any similar on main TV recently here in Spain as brands have not been on the national championship involved so much.
https://www.youtube.com/watch?v=z5eAe53oGjg